Aarati leads Marketing at TekPlay. She is responsible for strategy, tactics and programs to create interest, demand and recognition for TekPlay.
She directs Public Relations, Product Marketing, Creative Services, Advertising, Strategic Relationships, Event and Online Marketing.
In her previous role, she headed Brand and PR at Beroe Inc. Prior to that, she led initiatives in Brand Solutions & MIS at HT Media and worked as Brand Manager for Mumbai Indians at Reliance Industries.
Her personal brand is that of a collaborative worker keen on innovations. She is known for chasing ideas and getting them to completion.
Aarati holds a Bachelor’s in Technology (Electronics) degree from College of Engineering Trivandrum (CET) and did her Masters in Marketing & Operations from IIM Lucknow.
She likes reading, bringing fresh ideas to the work place and loves how humour connects people.